It’s Santa. It’s Mahabali. It’s SantaBali.
What happened when Xmas and Onam collide
When Onam got washed away, Malayalis were looking forward to the next big celebration. To jazz things up, the Grand Kerala Shopping Festival which is usually held during Onam was also thrown in. Malayala Manorama wanted media planners and brand managers to take note that this Xmas was truly a mega event.