
The season of excuses
Onam equals the season of promotions for brands in Kerala
Every Onam, Kerala witnesses a shopping frenzy like no other. People snap up the best offers and products disappear off the shelves like hotcakes. Malayala Manorama wanted brand managers and media planners to make the most of this season. This tongue-in-cheek series portrayed the Malayali mindset during the festive season.