The quintessential Malayalee

Only a Malayalee can match another Malayalee.

Hartal, puttu kadala, shaap, mundu, soda, houseboat, pazhampori, payasam… no prizes for guessing who are we talking about. This brand campaign for Malayala Manorama takes a dig at different aspects of popular Malayali culture and celebrates the quintessential Malayali.