A grand entry into the indoor amusement park arena
The makeover and expansion of Sparky’s – Lulu’s entertainment zone – was accompanied by its rebranding as Lulu Funtura.
The challenge at hand was to introduce the all-new Funtura with a big bang. The first step was to position Funtura as India’s largest indoor entertainment zone, with the communication focusing on Funtura’s universal appeal among kids and adults alike. The promotions emphasise on the futuristic aspect of Funtura.